Your guide to Virtual CFO and Strategic Financial Leadership.
Understand what a fractional CFO does, how Sentinel CFO Services differ from bookkeepers and business coaches, and how our system helps you drive profitability and sustainable growth.
What makes Sentinel different from my bookkeeper or CPA?
Bookkeepers and CPAs look backward—recording history and filing taxes.
Sentinel CFO looks forward. We interpret what your numbers mean now and guide you toward what to do next. Using our Sentinel Operating System™, we pinpoint where profit and cash flow are created (or lost) and help you make smarter, faster business decisions.
What makes Sentinel different from my business coach?
Business coaches focus on habits, leadership, and motivation. Those matter, but coaches rarely translate those directly into financial outcomes.
Sentinel CFO provides data-driven financial leadership. We turn your numbers into a roadmap—showing exactly where profit, cash flow, and value are created. Think of us as your strategic and financial command center, not your pep talk. We don’t just tell you to grow—we show you how the math supports it.
Is Sentinel a CPA firm?
Yes — Sentinel includes a full-service CPA firm for tax and compliance needs. But not every Sentinel CFO is a CPA, and that’s by design.
Our CFOs bring diverse experience across finance, operations, and private equity, focusing on strategic financial leadership, not just compliance. We turn financial data into direction—helping you understand performance, plan with confidence, and grow enterprise value.
I’m not a “numbers person.” Will I understand what you’re showing me?
Absolutely! Translating financial complexity into clarity is our specialty.
You’ll never see a 40-tab spreadsheet—just clear insights and a simple action plan that shows exactly what to prioritize for better results.
How do you figure out where I need to focus?
We start with your financial story—revenue, margins, expenses, and cash flow—and how those connect to daily operations.
Using the Sentinel Operating System™, we identify trends, bottlenecks, and opportunities, then create a Monthly Action Plan showing exactly where to focus each month.
How much time will this take each month?
Roughly one hour. We handle the analysis, prep, and follow-up.
You stay focused on leading your business while we provide the insight and structure that drive results.
Do you work with my industry?
Yes. Sentinel serves diverse industries including construction, healthcare, professional services, retail, trades, and multi-location operations.
The common thread isn’t industry—it’s ambition. We partner with owners serious about building a stronger, more profitable business.
What size businesses do you work with?
Most clients generate $2M–$50M in annual revenue, but size isn’t the real qualifier—readiness is.
If you want to improve profitability, cash flow, and leadership confidence, Sentinel’s fractional CFO system is designed for you.
What kinds of businesses get the best results?
Owners who are:
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Ready to grow
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Willing to be challenged
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Open to a structured system for improvement
If you’re comfortable staying where you are, we may not be the right fit. But if you’re ready for real change, Sentinel will help you make it happen.
Is this a long-term commitment?
We work month-to-month, not on long-term contracts.
Many clients stay for years because results compound; others use Sentinel to get structure in place, then graduate with confidence. Either way, it’s built around your goals.
Do you require a contract?
No contracts, no pressure.
We work month-to-month, guided by performance and value. If it ever stops making sense, we part on good terms.
Do you offer hourly or short-term projects?
No. Hourly work limits impact.
Our fractional CFO model is built on a cadence that requires accountability to drive lasting financial improvement—not one-off reports that sit on a shelf.
Do you offer hourly or short-term projects?
No. Hourly work limits impact.
Our fractional CFO model is built on a cadence that requires accountability to drive lasting financial improvement—not one-off reports that sit on a shelf.
What’s the first step?
We’ll review your goals, financial pain points, and whether Sentinel CFO’s system is the right fit. You’ll leave with clarity, insight, and next steps—no obligation.
Ready for clarity in your numbers?
