Growth Strategies

Why Fractional CFO Services Focus on Equity Value as the North Star A confident businessman stands in an office overlooking a cityscape at sunset, symbolizing growth and success through increasing cash flow and equity value. Most business owners focus on revenue  or profit . Both matter—but neither tells the full story. The true measure of business success is long-term equity value : what your company would be worth to a buyer, not just what it earns today. Fractional CFO ser

Fractional CFO services help business owners focus on the right financial priorities at every stage of growth. From managing cash runway to scaling efficiently and building equity value, Sentinel CFO Services brings structure, insight, and proven systems to improve profit, strengthen cash flow, and create long-term business value.

How do you increase profit and cash flow in your business? Most owners struggle because they lack clear financial structure. That’s why we built the Sentinel 5-5-5 System—a proven framework used by private equity firms to grow profit, improve cash flow, and build lasting value. With a dedicated fractional CFO, you’ll get clarity, accountability, and a plan to make your business more profitable each month.

Why Sentinel Was Founded:   Most businesses don’t fail because founders lack drive. They fail because they run out of money. The problem is not effort. It’s the absence of a repeatable system that provides clarity, structure, and confidence month after month. Without that system, even great businesses stall. Throughout our careers, we’ve worked with leaders who are masters of their craft. They are driven and determined, but often feel stuck and uncertain about their next move